Jerzy Pilch
Creative Strategist Studio Co-founder Games & Entertainment
I have spent my career at the intersection of creative strategy, technology, and entertainment, being the person who translates between what brands want, what platforms can do, and what actually gets made. Right now that means running Clumsy Bear Studio, where I handle everything outside of code for Hungry Horrors, our game on Steam Early Access with 98% positive reviews and console releases on the way.
About Me.
My career has been built around one consistent thing: being the person who translates between creative vision, platform reality, and commercial outcome.
I spent two years as AR Creative Strategist for Meta across EMEA, working with over 100 brands per year including Dior, IKEA, Rovio, Marks & Spencer, and Universal. I was the sole Meta representative on-site at phygital brand activations in Rome, Paris, and Stockholm, co-led the development and EMEA rollout of Instagram AR Ads, and appeared as Meta's AR specialist on Glow Up: Britain's Next Make-Up Star (BBC Three and Netflix, Series 4, 2022).
Before that I founded Oniric Labs, a social AR studio whose work was featured by Meta and Snapchat at their conferences and in The Verge. I managed a full client roster including Hugo Boss, McDonald's, L'Oréal, and Tiësto, and was commissioned by Meta to create AR game templates for the Spark AR platform.
Earlier in my career I led campaign strategy and digital innovation at Influence Digital, running campaigns for music, film, and travel clients including Faithless, Ministry of Sound, Entertainment Film Distributors, and KLM.
Since 2024 I have co-run Clumsy Bear Studio, a self-funded indie games studio. I handle everything outside of code: marketing, publishing, platform partnerships, game design, world building, writing, and community. Hungry Horrors launched into Steam Early Access in January 2025 and has 98% positive reviews.
I am open to senior roles in games, entertainment, and technology.
Brands I've Partnered With
My Expertise
Games & Publishing
Full go-to-market lifecycle for games across PC and console. Platform certification and partnership management with Nintendo, PlayStation, Xbox, Steam, Epic, and GOG. Live service marketing, creator and press outreach, community management.
Platform Partnerships & Brand Strategy
Senior brand and partnership relationships at Meta EMEA level. Translating platform capabilities into campaigns brands can actually brief on and measure. Pitching, workshops, and co-developing go-to-market narratives with sales teams.
Campaign Strategy & Creative Direction
End-to-end campaign planning and delivery across entertainment, music, gaming, and culture. Briefing and managing external agencies and production studios. Live and experiential activations. Multi-channel execution across social, digital, paid, and PR.
AR / MR / VR
Meta Spark AR, Snapchat Lens Studio, TikTok Effect House, Quest MR. Effect creation, campaign strategy, best practices documentation, and creator and client education. Phygital activation delivery in physical spaces.
